Brand strategy

The evolution of our logo reflects the Group's development process: as we grew from a refinery to a multi-energy business, and then chose to become a green energy producer. Let's travel though our Group's history, as seen through the changes to our logo. 
 
Logos can tell stories of times past, making them incredibly contemporary, but they can also mark time or even act as precursors.

The path that led us to the new logo was inspired by the recent history of ERG and sought to convey and visually represent the Group's new "Green" positioning, which will see us broach fascinating new challenges. After almost 20 years ERG has a new logo.

A logo that visually communicates the Group's extraordinary capacity to evolve and move with the times without ever reneging on its most distinctive qualities.

The payoff, Evolving Energies, expressly seeks to underline and celebrate this distinctive characteristic of our Group.